• Home
  • /
  • /
  • Have you defined your "Customer Persona" yet

Have you defined your "Customer Persona" yet

WELCOME Forums Sales, Marketing and PR Have you defined your "Customer Persona" yet

Tagged: 

This topic contains 0 replies, has 1 voice, and was last updated by  admin 1 year, 9 months ago.

Viewing 1 post (of 1 total)
  • Author
    Posts
  • #131

    admin
    Keymaster

    One of the first things to do when planning a business is to define the persona of the typical buyer. Here is a description I found online about buyer personas

    Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers (and prospective customers) better, and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different groups.

    The strongest buyer personas are based on market research as well as on insights you gather from your actual customer base (through surveys, interviews, etc.). Depending on your business, you could have as few as one or two personas, or as many as 10 or 20. (Note: If you’re new to personas, start small! You can always develop more personas later if needed.)

    Have you created one for your business?

Viewing 1 post (of 1 total)

You must be logged in to reply to this topic.

Share with:

FacebookTwitterGoogleLinkedIn