Amazon and Whole Foods could finally convince skeptics to buy groceries online
Americans love shopping online—except when it comes to groceries.
That’s a major hurdle for the many companies betting that the web is the inevitable future of supermarkets. But if any company can change people’s minds, it’s Amazon, a new poll suggests.
The online shopping juggernaut’s blockbuster purchase of Whole Foods this month gave both brands a substantial favorability boost in the eyes of consumers, according to a report this week from media and research firm Morning Consult.
About two in five of the more than 2,000 people polled in the days following the deal said they saw Whole Foods in a more favorable light. Around 45 percent said the same of Amazon. Read more…