Several Google ad metrics suspended over missed deadline

Several Google ad metrics suspended over missed deadline
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In the wake of revelations that Facebook overestimated a key video metric for years, Google — the other half of the mobile advertising duopoly — is having troubles of its own.

It seems the search giant’s publisher ad network, DoubleClick, failed to update its measurement model to account for new rules from a major trade group in April, leading to the suspension of two of its mobile viewership metrics.

The Measurement Rating Council — the benchmark accreditor for how online ad impressions are measured — announced the decision earlier this week, Business Insider first reported.

More about Media Rating Council, Google, Business, and Advertising
Mashable http://feeds.mashable.com/~r/Mashable/~3/jlfvFtomhJE/

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