Redbooth is Apple TV’s first enterprise app
Redbooth, the business productivity software, will be the first enterprise app available on Apple TV.
The company announced that it would be available on Apple TV on Thursday, but it began working on the app when Apple released its fourth-generation Apple TV in late 2015. That update allowed outside developers to create apps for the Apple TV app store, beyond HBO and Netflix.
“That got us thinking about what cool way we could leverage the platform in a non-media-related way toward our guiding principle of making people more productive,” said Ben Falk, Redbooth’s director of product management for mobile, who led the project. Read more…